What to Post on Google My Business: 50+ Ideas

Most local business owners get the setup right. You pick a category, write a decent description, upload a handful of photos, maybe hit 10 reviews in the first month. Then the profile goes quiet — because nobody sits down on a Tuesday morning and thinks, "what am I posting to Google today?"

Here is the blunt truth. Google rewards active profiles. Google's own guidance calls out activity as part of the prominence signal, and businesses that keep fresh content on their profile pull more clicks, more calls, and more direction taps than the ones that stopped posting six months ago. Posts do not need to be brilliant. They need to exist.

This guide is the cheat sheet we hand to every new customer. Fifty post ideas, grouped into eight buckets. Each one has a template sentence you can paste, swap in your details, and ship. Use two or three per week and you will never stare at a blank post box again. For the fundamentals behind the strategy, see our complete GBP optimization guide.

Offers get the most clicks of any post type. Use them sparingly so they still feel special — one a fortnight is a good cadence.

• Weekly special: "This week only — [offer] at our [suburb] location. Book online or call."
• First-time customer discount: "New to [business name]? Save [amount/%] on your first visit through [end date]."
• Seasonal sale: "Our [season] sale is on. [Product/service] starts at [price] until [date]."
• Bundle deal: "Get [service A] + [service B] together for [price] — saves you [amount] vs booking separately."
• Last-minute availability: "Two slots open this Saturday. First to book gets 10% off."
• Referral reward: "Refer a friend and you both get [reward]. Ask us how."
• Loyalty milestone: "Our regulars get [perk] at [visit count]. Here is how the loyalty program works."

These posts build trust without selling anything. They also tend to get replies in your messages inbox, which is a ranking signal too.

• Morning prep: "6am — [brief scene of the team setting up for the day]. Come say hi from [opening time]."
• Day in the life: "What a typical [day of week] looks like at our [suburb] [business type]."
• Process walkthrough: "Ever wondered how we [do X]? Here is the short version."
• Supplier / sourcing: "Our [product] comes from [supplier/region]. Here is why that matters."
• The workshop / kitchen / clinic: "A quick look inside our [room] — where the [work] actually happens."
• Tools of the trade: "The gear we rely on every day — and why we picked it."
• Problem we just solved: "A customer asked us [question] this week. Here is how we handled it."

Educational posts are the easiest to write consistently because they build on what you already know. Short, useful, specific beats long and generic every time.

• Common mistake: "The biggest mistake people make with [topic] — and the five-minute fix."
• Myth buster: "Most people assume [X]. The reality is [Y]. Here is why it matters for you."
• How-to: "How to [small task] at home — three steps that take under 10 minutes."
• When to DIY vs call us: "If you are seeing [symptom], try [simple fix] first. If that does not work, that is when to call."
• Maintenance tip: "Five minutes once a month on [task] will extend the life of your [product] by years."
• Checklist post: "Quick pre-[appointment/service] checklist to save yourself time."
• Frequently asked question: "We get asked about [topic] almost daily. The short answer: [answer]."

Seasonal posts are SEO gold because search volume spikes predictably. Plan these in advance — put them in your calendar a fortnight before the date.

• Holiday hours: "Our [holiday] hours: [details]. Booking online stays open the whole time."
• Seasonal service launch: "[Season]-specific service is back. Bookings are open for [month]."
• End of financial year: "EOFY is [date]. Three things to sort before the deadline."
• Local event: "[Event name] is on this weekend in [suburb]. We are open as usual — here is our address and parking tips."
• Weather-driven: "Cold snap this week. If your [X] is acting up, here is the quick fix."
• New year / reset: "Start [year] with a [service]. Here is what we recommend for a fresh start."

Local references send strong relevance signals to Google — and they make you feel like a neighbour rather than a brand. These are also the posts your regulars love sharing.

• Local sponsorship: "Proud to support [local team/charity] this season. Here is where you can find them."
• Community event attendance: "We will be at [event] on [date]. Come say hi at stall [number]."
• Charity drive: "Running a [cause] drive until [date]. Drop off [item] any weekday before 5pm."
• Partnering with another local business: "Teamed up with [business] down the road — here is what we built together."
• Local shout-out: "Our favourite [food / coffee / service] in [suburb] right now: [business]. Go check them out."
• Neighborhood news: "Big change coming to [street/precinct]. Here is what it means for locals."

These are your workhorse posts. Focus on one product or service at a time so each post ranks for its own keywords.

• New arrival: "Just landed — [product]. Here is who it is for and what it costs."
• Signature service: "Our most-booked service is [name]. Here is exactly what it includes and how long it takes."
• Use-case post: "[Product/service] is perfect for [scenario]. Here is how a recent customer used it."
• Before and after: "Before and after from last week's [service]. [Brief note on what changed.]"
• Limited availability: "We only offer [service] on [days]. Next available slot is [date]."
• Bundle explainer: "Our [package] is three services in one. Here is why it works out cheaper than booking separately."

Team posts humanise your profile and get shared internally by the person featured, which extends your reach for free.

• New hire intro: "Meet [name], our new [role]. They are taking bookings from [date]."
• Certification or training: "[Name] just finished their [qualification]. Here is what that means for you."
• Work anniversary: "[Name] has been with us [X years] this week. A quick thank-you."
• Specialist skill: "Booking [specific service]? [Name] is the person you want. Here is why."
• Team-favourite product: "We asked the team what they would recommend this month. Here is the top pick."
• Behind the role: "What does a [role] actually do all day? [Name] walks you through it."

Permission first, always. Once you have it, customer stories are the highest-converting content you can post because they are social proof in plain English.

• Review highlight: "A recent review that made our day: ‘[quote]'. Thanks [name]."
• Case study: "How we helped [customer type] solve [problem]. The short version."
• Milestone thank-you: "We just hit [X] reviews on Google. Thank you to every single one of you."
• Anniversary with a customer: "Ten years looking after [customer name/type]. Here is what we have learned."
• Referral story: "[Customer name] sent us three friends last month. That is the best compliment we can get."

Google My Business offer posts get the highest click-through rate of any post type because they show a highlighted "View offer" button directly on your profile. Here are templates you can copy and customize:

Percentage discount: "[X]% off [service] this [month/week]. Book before [date] to lock in the discount. [CTA: Book online]"

Dollar amount off: "Save $[amount] on your [first/next] [service]. Mention this post when you call or book. Offer ends [date]. [CTA: Call now]"

Free add-on: "Book a [primary service] this week and get a complimentary [add-on service]. Limited to [number] bookings. [CTA: Book online]"

BOGO or bundle: "Bring a friend — two [services] for the price of one, every [day of week] through [end date]. [CTA: Learn more]"

New customer special: "First visit? Your [service] is [discount amount] off. No strings, no catch. [CTA: Call now]"

Seasonal offer: "Our [season] special is back: [service package] for $[price] (normally $[higher price]). Available [start date] to [end date]. [CTA: Book online]"

Key rules for offer posts: always include a clear end date (creates urgency and Google displays it prominently), keep the title under 58 characters so it renders fully on mobile, and use the Offer post type in GBP rather than the generic Update type — the offer format includes dedicated fields for coupon code, terms, and start/end dates.

The question behind "what to post on Google my business" is really "how often should I post?" Here is the data-backed answer:

Minimum effective frequency: Once per week. Sterling Sky research found measurable ranking improvements for businesses posting weekly versus sporadically. This is the floor — below one post per week, your profile starts losing freshness signals.

Optimal frequency: 2-3 posts per week. This keeps your profile consistently active without diluting the quality of each post. Businesses posting 2-3 times weekly see the strongest combination of ranking lift and engagement per post.

Diminishing returns: More than 5 posts per week shows minimal additional ranking benefit. Quality matters more than volume beyond the 2-3 per week threshold. Daily posting is fine if you have the content, but do not sacrifice quality for frequency.

Post lifespan: "What's New" posts expire after 7 days. Event posts last until the event date passes. Offer posts last until the offer end date. This means if you only post once every two weeks, your profile has no visible posts for half the time — essentially appearing inactive to both Google and potential customers.

The weekly schedule that works: Monday: educational tip or FAQ answer. Wednesday: product/service highlight or behind-the-scenes. Friday: offer, customer story, or weekend hours reminder. This three-post rhythm takes about 20 minutes per week and covers the core post types.

If even 20 minutes is hard to find while running your business, Klinically generates a full week of industry-specific posts in under 60 seconds. You review, edit if needed, and approve — the platform handles scheduling and publishing.

Plan your seasonal posts in advance. Block 30 minutes at the start of each quarter to draft the next quarter's seasonal content. Here is the full year calendar:

January: New year, fresh start — resolution-themed posts, "start 2026 right with [service]," new year hours.

February: Valentine's Day specials (restaurants, spas, florists), end-of-summer reminders, back-to-school for relevant industries.

March: Easter prep (hours + specials), autumn transition tips, end-of-Q1 business tips for B2B services.

April: School holidays (adjusted hours, family-friendly offers), early winter prep tips, ANZAC Day hours and community involvement.

May: Mother's Day specials (biggest retail event for many service businesses), winter service launches, mid-year check-in posts.

June: End of Financial Year — critical for accountants, financial planners, and mortgage brokers. EOFY sale events for retail. Tax deadline reminders.

July: New financial year tips, winter specials, school holiday activities, mid-year review posts.

August: Father's Day prep, spring cleaning previews, booking reminders for September events.

September: Father's Day (Australia), spring launch posts, daylight saving reminders, grand final weekend for sports-adjacent businesses.

October: Melbourne Cup / spring racing season, Halloween (restaurants, entertainment), mental health week (health services).

November: Black Friday / Cyber Monday (even for service businesses — booking offers work), Christmas booking reminders, end-of-year push.

December: Christmas hours and holiday closures (post these early), thank-you and year-in-review posts, gift card promotions, January booking reminders.

Concrete examples make the templates above easier to adapt. Here are post examples formatted as they would appear on a GBP profile:

Restaurant example (Offer post): "Midweek dinner for two: any two mains + a bottle of house wine for $89. Available Tuesday to Thursday through June. Mention this post when you book. [CTA: Book a table]"

Mortgage broker example (Update post): "The RBA held the cash rate at 4.10% yesterday. For variable-rate borrowers, your repayments stay unchanged this month. If you are on a fixed rate expiring in Q3, now is the time to compare revert rates — we can check 40+ lenders in one session. [CTA: Book a call]"

Dental clinic example (Update post): "Did you know most health funds reset unused dental benefits on January 1? If you have not used your 2026 allocation, book your check-up before December 31 to get the full value. [CTA: Book online]"

Gym example (Event post): "Free community workout this Saturday, 8am at [park/location]. Open to everyone — members and non-members. Bring water, we bring the energy. [CTA: Learn more]"

Salon example (Offer post): "New client offer: your first cut and colour is 20% off. Book with any of our stylists through [end date]. [CTA: Book online]"

Accountant example (Update post): "Three deductions small business owners miss every tax season: home office expenses, professional development, and vehicle logbook claims. Book a pre-EOFY review and we will find what you are leaving on the table. [CTA: Call now]"

Two quick rules before you hit publish. Write the way you would talk to a regular — not like a press release. And always include one specific detail: a price, a time, a person's name, a suburb. Specifics make the post feel real, which is also what Google's spam filters look for.

Keep posts between 150 and 300 words. Any shorter and they feel thin; any longer and Google truncates the preview. End with a call-to-action button where it makes sense — "Call", "Book", "Learn more" — not every post needs one.

If writing 2-3 posts a week still sounds like a lot, that is what Klinically was built for. The AI drafts a full week in about 60 seconds, plus the platform runs a website SEO audit, AI search visibility audit (ChatGPT, Perplexity, Gemini), and NAP consistency check — covering every local SEO pillar, not just GBP. Before you start, run a free audit so you know which signals your business is missing most.

For broader local SEO context beyond posting, read our guide to ranking higher on Google Maps, our breakdown of what local SEO automation covers explains how tools handle posting, reviews, and rank tracking in one dashboard, and our GBP posting automation guide compares four methods from free to full AI.

The 50 ideas above are deliberately generic — they work for any local service business. But the examples land harder when you make them industry-specific. We have expanded versions of this playbook for:

• Restaurants — menu highlights, daily specials, chef stories, booking prompts.
• Mortgage brokers — rate updates, first-home-buyer guides, refinancing tips. See what our audit of 59 broker profiles found about posting gaps.
• Real estate agents — open house announcements, neighbourhood reports, sold highlights.
• Salons and spas — new stylist intros, treatment launches, seasonal bookings.
• Accounting firms — tax deadline reminders, financial year tips, deduction guides, client success stories.
• Legal services — practice-area explainers, statute updates, community legal tips.

Pick the one closest to your business, copy a few templates, and set a 15-minute calendar reminder every Monday to write the week's posts. That is the whole system.