§ 11NAP consistency

One wrong listing is quietly costing you rankings.

Cross-platform NAP audit across Google Maps, Yelp, Yellow Pages, TrueLocal, Hotfrog, White Pages, and Foursquare. Mismatches flagged with one-click claim URLs and severity-ranked priority.

NAP consistency
0/100
Grade C+
  • Google MapsMatch
    Name, phone, address aligned
  • Yelp AUPartial
    Suite number missing
  • Yellow PagesMismatch
    Phone shows old number
  • TrueLocalMatch
    All fields aligned
  • HotfrogPartial
    Address abbreviated

What you get

Seven directories audited at once

Google Maps, Yelp, Yellow Pages AU, TrueLocal, Hotfrog, White Pages AU, Foursquare — searched in parallel via SERP discovery + content parsing.

One-click claim URLs

Every mismatch shows the exact edit URL on that directory. No searching for support pages — click, fix, done.

Weighted scoring by platform impact

Google Maps (30%) outweighs Foursquare (8%), so the score reflects how much each directory actually impacts your local pack visibility.

Severity-ranked mismatches

Critical (wrong phone, wrong address) ranked above formatting variations ("St" vs "Street"). Fix the bleeders first.

NAP-match logic that handles real-world data

Phone normalized to E.164. Address alias map for "Ste"↔"Suite". Name lowercasing + punctuation stripped before compare.

14-day re-audit cadence

Score history chart shows whether fixes stuck. Watch for directories that drift back to old data due to third-party aggregator syncs.

How it works

  1. Step 01

    Connect your GBP

    We pull your canonical name, address, and phone from your verified Google Business Profile — that becomes the source of truth.

  2. Step 02

    Discover listings

    For each of the 7 directories, we search by business name + city, then parse the top match to extract name, phone, address.

  3. Step 03

    Score & rank fixes

    Each directory scored against your canonical NAP. Mismatches ranked by severity and platform weight, with the exact claim URL to fix.

  4. Step 04

    Fix & re-audit

    Click the claim URL, edit the listing, repeat. Re-audit in 14 days to confirm fixes stuck and consistency score lifted.

Frequently asked questions

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NAP Consistency Audit for Local Businesses | Klinically | Klinically